In this article I’ll be covering the positive features of the MyFitnessPal app, while also showing how these very features end up becoming detrimental to your health over time.Īnd side note for full disclosure – I am an eating counselor. Pretty neat huh? However, it turns out the very things that make the MyFitnessPal app popular are also probably causing binge eating and overall worse health.

īesides the tracking feature, there are other many features that make the MyFitnessPal app so valuable.įor example, if you scan the barcode of a food product, the MyFitnessPal app can quickly tell you how many calories your food item is worth. Plus in October of 2020 Under Armour Inc sold the MyFitnessPal app for 345 million dollars. With over 40 million users, the MyFitnessPal app is one of the most popular calorie counting apps out there. For these reasons along with some other reasons we’ll cover below, the service is incredibly popular. One is that Apple has been more aggressive about targeting entry-level fitness users, through both its expanded Apple Watch hardware and Apple Health software offerings, and through its forthcoming Apple Fitness+ service, which launches later this year.There’s plenty of reasons why the MyFitnessPal App is so popular, but popular doesn’t necessarily equate to true health.įor starters, this service allows you to track:Īll of this tracking is possible across various devices too. What’s more likely going on here is that Under Armour sees diminishing value in this segment over the long term, and there are a number of possible reasons about why that might be. Under Armour’s overall brand image is more associated with professional athletics, and with an enthusiast/semi-pro clientele (or those aspiring to that designation).

It’s definitely true that both MyFitnessPal (which claimed 80 million users in 2015 at the time of acquisition, and has more than 200 million users according to today’s press release) and Endomondo were aimed at more casual and entry-level fitness users, who might be working out for the first time, or looking to improve their daily health, but aren’t likely training for endurance-sport competitions. Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal

Under armour food tracker app